The majority of small business owners have at least heard of direct mail marketing, they may just not fully understand what it is or how it can help their business. By using a Denver direct mail marketing company, business owners are given effective tools to help promote their businesses.
Denver direct mail marketing campaigns are affordable, easy to implement and very effective. It has a stronger return for growth than almost any other type of promotional tool. Direct mail marketing can be explained simply by saying it is a one on one communication that is delivered by mail to a potential client or customer. The main goal is to get the recipient to respond with action that benefits your company.
Some of the most common types of d promotion you will receive from the Denver direct mail campaign are:
Business letters
Postcards
Direct response brochures
Flyers
Direct faxes
Direct emails
Bulletin board letters
There are strong similarities between direct mail marketing and direct response copy writing. One method of direct mail marketing that is not used in direct response copy writing is lumpy mail; this is where you would include a sample of a product, a small token of appreciation from your company for using their products or services such as a magnet, a pen or bookmark. This method can create a larger cost for the marketing campaign but can also create a higher response rate.
Denver direct mail marketing is a very affordable way for your company to be noticed. The tools that the specialists will supply you with are created and designed to make your company stand out and to get your business ahead of the competition.
Sending out a letter in the mail will cost less than $1 per recipient that includes the time, the printing, the envelope, letter and the stamp. Postcards are even cheaper to send out and can be more effective. With postcards the information you want to be seen is visible as soon as it arrives to the targeted customer. With letters they may never be opened and the information inside never seen.
An average response rate from a good Denver direct mail marketing campaign is around 1% to 3% and this may seem small but for the investment it is a great method for advertising and can bring in some great revenue for your company.
The Denver direct mail marketing firm should have experienced copywriters on their team to ensure that the material you use will be responded to. Amateur writers can create material that never gets attention and the response rate can discourage the business owners. By ensuring that you have someone who is capable of creating content that grabs the attention of the recipient and makes them want to learn more is one of the most important aspects to the marketing campaign.
You should also understand that most people will not actually buy something from you until they have been contacted about 5 to 7 times. The campaigns will not start to have a response rate that shows success in the very beginning, you will have to be patient and use strategic plans of action to get your potential customers to become actual long term customers.
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