Maximizing Your Denver Direct Mail Campaign

Denver direct mail has been used by businesses in Denver for decades however many businesses still don’t use it even though it is a powerful form of marketing. There are many Denver direct mail businesses that can help your company with your direct mail promotions. Companies such as Ariss Marketing Group INC. and Denver Direct Mail, have had years of experience working with direct mail campaigns. Your company might have never used a direct mail campaign before and you may wonder how it can help you get the results you want.

Direct mail campaigns, such as those run by Ariss Marketing, focus on reaching as many consumers as possible. For example many people may or may not have heard of the Green Valley Ranch Golf Club so they might decide to do a large mail marketing campaign that aims at getting their name out to golfers. While non-golfers are likely to ignore the mail the golfers will have their interest sparked and take a look at what they’ve received. Likewise if the person knows a golfer they may opt to show it to them as well.

Companies that focus on doing direct mail, such as Denver Direct Mail, have special techniques that they use to get the most success possible. One factor that needs to be taken into account is the research that has been done for the mailing list. The more research that has been gathered, the better chance you’ll have at reaching the targeted group that you want to. Therefore a company that has done its research will be the best company to use for your direct mail campaign.

Most of the time direct mail is effective because it has some type of offer attached to it. What should your offer be? Well that’s largely depending on what business you’re in, what your product or service is, and whom you are trying to target with it. A good company will help you figure out what a good offer is and thus will help your Denver direct mail campaign be successful. In the example of the Green Valley Ranch Golf Club you would want to target an offer towards golfers. However if your research tells you that a certain family has golfers with the same name you may send out the offer as they will extend it to those family members. Having the proper research combined with the right offer will make your campaign successful.

Finally, the two most important aspects of your Denver direct marketing campaign need to be the actual design of the promotion and the return on investment analysis. Your promotion needs to be eye catching to get consumer’s attention. You also will want to know how successful the campaign was so that you can modify it for the next time you run it. This will allow you to be more successful with your campaign. By consulting several Denver direct mail marketing companies you will be able to find out which one can help your company get the results that it wants.

Denver Direct Mail Can Help Your Business

The majority of small business owners have at least heard of direct mail marketing, they may just not fully understand what it is or how it can help their business. By using a Denver direct mail marketing company, business owners are given effective tools to help promote their businesses.

Denver direct mail marketing campaigns are affordable, easy to implement and very effective. It has a stronger return for growth than almost any other type of promotional tool. Direct mail marketing can be explained simply by saying it is a one on one communication that is delivered by mail to a potential client or customer. The main goal is to get the recipient to respond with action that benefits your company.

Some of the most common types of d promotion you will receive from the Denver direct mail campaign are:

• Business letters

• Postcards

• Direct response brochures

• Flyers

• Direct faxes

• Direct emails

• Bulletin board letters

There are strong similarities between direct mail marketing and direct response copy writing. One method of direct mail marketing that is not used in direct response copy writing is lumpy mail; this is where you would include a sample of a product, a small token of appreciation from your company for using their products or services such as a magnet, a pen or bookmark. This method can create a larger cost for the marketing campaign but can also create a higher response rate.

Denver direct mail marketing is a very affordable way for your company to be noticed. The tools that the specialists will supply you with are created and designed to make your company stand out and to get your business ahead of the competition.

Sending out a letter in the mail will cost less than $1 per recipient that includes the time, the printing, the envelope, letter and the stamp. Postcards are even cheaper to send out and can be more effective. With postcards the information you want to be seen is visible as soon as it arrives to the targeted customer. With letters they may never be opened and the information inside never seen.

An average response rate from a good Denver direct mail marketing campaign is around 1% to 3% and this may seem small but for the investment it is a great method for advertising and can bring in some great revenue for your company.

The Denver direct mail marketing firm should have experienced copywriters on their team to ensure that the material you use will be responded to. Amateur writers can create material that never gets attention and the response rate can discourage the business owners. By ensuring that you have someone who is capable of creating content that grabs the attention of the recipient and makes them want to learn more is one of the most important aspects to the marketing campaign.

You should also understand that most people will not actually buy something from you until they have been contacted about 5 to 7 times. The campaigns will not start to have a response rate that shows success in the very beginning, you will have to be patient and use strategic plans of action to get your potential customers to become actual long term customers.